Sales is the lifeblood of most companies, yet many companies don’t achieve consistent, reliable results from their sales team. Here’s where sales-focused e-learning content development comes in.
The reason for this is usually a large knowledge gap between the leading salespeople and newer members of the sales team. This gap may include the sales processes itself, specific product knowledge, objection handling, pitching or other nuanced product or services knowledge.
For new salespeople, who are at the forefront of a company’s revenue generation there can be an overwhelming amount to learn. In order to succeed in their roles, sales professionals need access to the latest product and service information, tools, techniques, and strategies that can help them close deals and exceed their targets. That’s where very specific elearning content development comes in.
At Poncho E-learning, we develop elearning content specifically for your company’s sales team. We can develop effective eLearning programs for your sales team which would provide your sales team the knowledge and skills they need to excel in their roles.
Here are just a few ways that Poncho E-learning can improve the training experience of a company’s sales team:
Industry Overview
If your salespeople are new to your industry, adding a comprehensive introduction and overview of your industry in your elearning content can reduce your new hire’s learning curve and get them up to speed with industry terminology, trends, products, services and challenges.
This gives them more confidence in dealing with customers and also provides more context on where your products and services fill the gaps in your industry.
Sales Process e-learning content
One of the biggest challenges that businesses face when it comes to training their sales teams is creating a training program that accurately teaches each sales person the correct sales process. Poncho E-Learning can help businesses overcome this challenge by custom elearning content which explains the sales process, clearly tailored to the needs of each business.
We can work with your team to capture the process, and develop elearning content to address how to handle the unique challenges faced by salespeople as they apply the sales process. This sets your sales team up to win as they can follow a clearly defined process.
eLearning Sales Simulator
As part of a total sales elearning content development solution, Poncho E-Learning can develop a sales simulator, which allows salespeople to practise their sales conversations with virtual clients. Using this, the salesperson is confronted with simulated customers and must use the correct sales process to win clients over and close the sale.
This kind of simulation offers interactive learning that engages employees and encourages active participation. Our interactive learning solutions include simulations, case studies, and role-playing exercises that help employees apply their knowledge in a practical setting.
This approach not only improves the training experience but also helps employees retain information better, resulting in long-term knowledge retention. Sales simulations are a very powerful tool to add to your elearning content development strategy.
Top 10 Products / Services elearning content
The 80/20 rule applies to many things in life, and is often true from a sales perspective. This may be in the context of either 20% of the products holding the highest margins, or the 20% of all sales being from 20% of the products.
Either way, including a ‘top 10’ as part of your elearning content development strategy is essential to effective sales training. By developing elearning content which gives a comprehensive overview of the top 10 products or services (either by sales or margins), you can equip your sales team with the tools they need to confidently talk about (and sell) your biggest products.
This makes them much more confident and increases their ability to close sales.
A complete sales elearning content solution
By combining all of the above, salespeople can learn at their own pace, at a time that suits them. This means that they can fit their training around their busy schedules, rather than being forced to attend training sessions at set times.
They also get a comprehensive overview of the the sales process, top products or services, the industry, how to structure their day and also get to practise their sales skills using the sales simulator.
This creates a comprehensive, yet flexible approach to sales training which is especially important for salespeople who may be working in different time zones, have irregular schedules, or spend alot of time working from the road.
In conclusion, Poncho E-learning offers a range of services that can greatly benefit a company’s sales team. By providing customised learning solutions, engaging and interactive eLearning programs and flexible learning experience, Poncho E-learning can improve the training experience of a company’s sales team.
Investing in the training and development of sales teams is essential for any business looking to grow and succeed in today’s competitive market. By working with Poncho E-learning for their elearning content development, companies can ensure that their sales team is equipped with the skills and knowledge they need to succeed in their roles, and help the business achieve its sales targets and goals.
