Online and blended learning have become increasingly popular over the last decade, and for good reason. Not only do they offer more flexibility and convenience for learners, but they can also be more cost-effective for organisations. However, convincing your stakeholders to invest in online and blended learning can be a challenge.
In this article, we will provide you with practical tips and strategies for creating a strong business case for online and blended learning, a step-by-step guide, real-life examples, and tips for overcoming common objections and challenges.
A Step-by-Step Guide to Building a Strong Business Case
STEP 1: Define Your Objectives of your eLearning program
The first step in creating a business case for online and blended learning is to define your objectives. What problem are you trying to solve? What are your goals for implementing online and blended learning? Are you looking to reduce training costs, improve learner engagement, or increase employee retention? Once you have a clear understanding of your objectives, you can begin to gather data and research to support your case.
STEP 2: Calculate the ROI that your eLearning course will deliver
One of the most important factors in creating a business case for online and blended learning is calculating the return on investment (ROI). This involves comparing the costs of implementing online and blended learning to the potential benefits, such as increased productivity or improved employee retention.
To calculate the ROI, you will need to gather data on the costs of implementing online and blended learning, including the cost of the learning management system (LMS), development costs, and ongoing maintenance costs. You will also need to estimate the potential benefits, such as reduced training costs, increased productivity, reduced risk, improved safety or improved employee retention.
STEP 3: Address Common Objections
When creating a business case for online and blended learning, it is important to address common objections and concerns from stakeholders. Some common objections may include concerns about the quality of online and blended learning, resistance to change, lack of technical expertise, or budget constraints.
To address these objections, you can gather data and research to demonstrate the effectiveness of online and blended learning, as well as the potential cost savings. You can also provide training and support for employees who may be less familiar with technology or online learning platforms.
STEP 4: Develop a Plan for Implementation
Once you have created a strong business case for online and blended learning, the next step is to develop a plan for implementation.
This should include a detailed timeline, budget, and resources required for implementation, as well as a plan for ongoing maintenance and support. It is also important to involve key stakeholders in the planning process to ensure buy in.
STEP 5: Demonstrate good examples of online and blended learning
As many people have previously had a negative experience with fairly boring online courses, it is important to show them how engaging, fun, entertaining and engaging online and blended learning can be. This is why its essential to show great examples of what you’re trying to achieve.
It’s important to work with an eLearning development company who understands how to properly engage learners and help them retain the information.
As one of Australia’s top elearning development companies, the Poncho eLearning team can assist in demonstrating to your stakeholders some of the industry leading elearning and blended learning options available.
